Sommelier

WINE PROFESSIONALS

Turn your passion & knowledge into your own DTC wine business

CONNECT WITH US

I invite you, as sommeliers and wine professionals, to join me in the wine world’s fastest growing sales channel! It has long been my dream to connect our winemakers directly with American wine lovers as we do in France. Today, you can do just that by becoming a Boisset Ambassador. Come represent our family-owned collection of wineries in France and California, which unite some of the world’s finest terroirs from Burgundy’s Côte de Nuits to California’s Napa Valley. Leverage your existing wine knowledge and take pride in providing exceptional personalized service, selling wine through your very own powerful ecommerce platform and the power of personal recommendations. Santé!

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THE BOISSET OPPORTUNITY

 

 

Ambassador Earnings Disclosure Start Today

JOIN OUR BI-WEEKLY CALL!
TURN YOUR PASSION & KNOWLEDGE INTO YOUR OWN DTC WINE BUSINESS

 

On the first and third Wednesday of each month, Ambassador Program Director Cassandra Melhuish hosts an online open house designed to answer your questions about this innovative business opportunity alongside special guests, such as:

  • Boisset Collection Proprietor Jean-Charles Boisset
  • Boisset Collection Director of Vinlightenment Marnie Old

 

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How it Works

 

FACILITATE DIRECT SALES

Boisset Collection’s cutting-edge ecommerce platform offers a curated selection of our top wines from California and France which may be shipped directly to individuals in most states. (Some states impose restrictions or may not permit imports (view States of Operation for complete details). 

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LAUNCH & GROW YOUR BUSINESS

It only takes a few minutes to join and launch your wine business as a Boisset Ambassador. To enroll, choose the Ambassador Kit that’s right for you below. Don't have a sponsor? No worries, we will connect you with someone who knows the ropes and can help you succeed - or leave you to work without a sponsor, if you prefer.

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EDUCATION & TRAINING
FROM OUR TEAM OF EXPERTS

Our home office team provides Ambassadors with ample business training and even more wine education, orchestrated by Boisset's director of vinlightenment, the renowned sommelier and wine author Marnie Old. We make it easy to master the basics through our online Ambassador Academy and supply advanced training galore through our Resource Center. You'll get weekly updates and webinars, along with monthly tutorials and live virtual tastings. Best of all, our active community of Ambassadors is here to support and cheer you on. All you need is your passion for wine and an entrepreneurial spirit. 

REVEL IN REWARDS

When you join as a new Ambassador you are eligible to participate in our 90-Day Jump Start Program which rewards you with generous cash bonuses and chances to earn a trip to Napa Valley to attend our annual Wine Society Soirée. You can also qualify for other perks like product credits, wine gifts or even a sample budget based on levels of performance.

Top-performing Ambassadors can earn luxury all-expense paid trips to France and other wine destinations and compete for incredible incentives such as backstage passes to a John Legend concert as part of our representation of his LVE wine brand - Legend Vineyard Exclusive.

Take this journey with us as an Ambassador and discover a world of wine REIMAGINED.

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ENROLLING ONLINE TAKES JUST A FEW MINUTES! 

You'll need to start with one of our Boisset Business Packages (a one-time enrollment fee). Most include a selection of our wines for your launch tasting but all provide you with the essential Boisset tools of the trade. Our Independent Ambassadors also have access to our powerful technology platform Cellar Suite, which provides you with your own personal website and training for $14 per month or $120 annually (your first 3 months are included in your enrollment package). It takes only a few minutes to complete the enrollment process and you will officially be welcomed into our extended family. Your website will be live right away!

Digital Package

All NEW Ambassadors that JOIN will receive $50 off their first Wine Society shipment upon enrollment. No coupon code necessary. $50 credit towards joining Wine Society is valid for 30 days from date of enrollment.

Become a Boisset Ambassador and open your own personal online wine store instantly. Your Cellar Suite subscription will provide immediate access to our digital platform, training tools and marketing resources. This package does not include wine, stemware or accessories.

YOUR COST JUST $49

Includes your Cellar Suite membership for the first 90 days, then $19 per month or $160 per year

 

Basic Package

All NEW Ambassadors that JOIN will receive $50 off their first Wine Society shipment upon enrollment. No coupon code necessary. $50 credit towards joining Wine Society is valid for 30 days from date of enrollment.

This option is perfect for getting your business started on the right foot! In addition to the Cellar Suite access included in the Digital Package, the Basic Package also includes the materials you'll need for your first wine tasting: Wine Country Experience, one of our most popular 4-bottle flights, branded wine tools and the Passion for Wine book & Companion Journal.

YOUR COST: $95 (a $207 value) 

Includes your Cellar Suite membership for the first 90 days, then $19 per month or $160 per year

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Essentials Package

All NEW Ambassadors that JOIN will receive $50 off their first Wine Society shipment upon enrollment. No coupon code necessary. $50 credit towards joining Wine Society is valid for 30 days from date of enrollment.

This option is perfect for experiencing all 5 categories of Boisset's Spectrum of Style – Vivacious, Voluptuous, Elegant, Sensuous & Powerful. This color-coded wine “navigation system” makes sense of wine's complexity by sorting wines by flavor and therefore food-pairing synergies. In addition to the Cellar Suite access included in the Digital Package, the Essentials Package also includes the materials you'll need for your first wine tasting. One of our most popular 6-bottle flights, branded wine tools and the Passion for Wine book & Guest brochure 10-pack.

YOUR COST: $175 (a $351 value)

Includes your Cellar Suite membership for the first 90 days, then $19 per month or $160 per year

 

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Prestige Package

All NEW Ambassadors that JOIN will receive $50 off their first Wine Society shipment upon enrollment. No coupon code necessary. $50 credit towards joining Wine Society is valid for 30 days from date of enrollment.

This enrollment option offers the best value and is ideal for Ambassador who wants to get their business started quickly and in high style. The Prestige Package provides a vast array of wine items that complement a Boisset tasting experience, plus a 6 bottle Ultimate Pairing Tasting Experience that highlights some of Boisset's most exquisite wines.

YOUR COST: $295 (a $590 value)

Includes your Cellar Suite membership for the first 90 days, then $19 per month or $160 per year

 

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FAQs

  • What wines are in the collection?

    Ambassadors share a diverse selection of award-winning wines (view current wine list) from our family of wineries in California and France including Raymond Vineyards in Napa Valley, DeLoach Vineyards in Sonoma, and Buena Vista Winery in Carneros.  In addition to representing limited production and estate wines found exclusively in our tasting rooms, Curated Collection wines are available exclusively through our Ambassadors.  With more than 100 allocated wines representing many regions, styles, and price you become an extension of our tasting rooms and can personally curate wines that cater to anyone from the casual wine consumer to the avid collector.  

  • What is a Boisset Tasting Experience?

    The Boisset Tasting Experience is an intimate, fun and educational gathering of 8 to 15 guests ready to socialize and discover new wines. In a living room, office, or any private venue, our tastings transport guests to the world of wine through extraordinary quality and exceedingly personal service. 

    Your Host provides the guests and the venue. You provide the hospitality and your personal style. Simply have your host pre-order a Tasting Experience and follow the simple script to create a memorable wine experience. 

  • What is the Boisset Wine Society?

    Boisset Wine Society Members receive automatic shipments of 3, 6 or 12 wines every three months, each matched to their preferred styles with curated seasonal selections. Membership perks include 20% savings on most purchases, preferred shipping rates and our best pricing on special offers. All Wine Society shipments are 100% customizable from our extensive wine list. Additional member benefits include complimentary tastings or pours at our wineries, private invitations to tasting events and access to member-only wines.

  • Can I cancel my Cellar Suite membership?

    An active Cellar Suite membership is required for Boisset Ambassadors since the platform processes and tracks your sales.  If you cancel your membership (or if your credit card cannot be charged for its renewal), your Ambassador account will be deactivated. After 90 days without payment, your customers will be re-assigned.  Ambassadors may terminate their account by contacting customercare@boisset.com. Annual memberships are non-refundable. 

  • What if you don’t have any wine knowledge or business background?

    Whether you are a wine connoisseur or simply have a passion for the lifestyle, you will flourish in this exciting opportunity. At Boisset, we are committed to your success. We provide the training and tools you need to guide tastings and grow your business. You will be empowered by our top wine experts, including Jean-Charles himself, our top Sommelier, Marnie Old, tasting room experts as well as attend incredible, wine lifestyle events.  You will have access to weekly training calls and 24/7 online tools. And, of course, the amazing community of like-minded people who celebrate each others success. You will quickly become your guests’ one stop shop for all of their wine and entertaining needs. You just need a little passion!

  • What type of training is provided?

    You’ll get one-on-one coaching from your Sponsor, the wine Ambassador who invited you to join, plus you'll meet other Independent Ambassadors at monthly local meetings.

    The Home Office Team, including our in-house wine makers and Sommelier provide weekly training calls, 24/7 online tools, brochures, tasting notes and guides to walk you through step by step. There are regional training events to get hands-on training from local top Ambassadors. Our national annual retreat provides you powerful business training from our winemakers, marketing team, and the chance to network with others. Our annual trip to France for top achievers is so special – it is the trip of a lifetime, with unprecedented access to Burgundy. Ultimately you will meet amazing people with a passion for wine, the lifestyle, and be integrated into a supportive community like no other.

  • Are there detailed policies for the Boisset Ambassador program?

    Yes, please review our policies and procedures before enrolling as an Independent Ambassador which include the terms of being an independent contractor, how to conduct tastings, state wine shipping laws, and how to promote your business on social media.  

  • How many hours do I need to work?

    You determine your success and the time you wish to devote to your business. Some Ambassadors have full-time jobs and devote only a few hours per week while others make their Boisset Ambassadorship a full time career. It’s truly up to you and it may change depending on your life circumstances. 

  • How much do I need to invest?

    The only requirement for becoming an Ambassador is an active Cellar Suite subscription, for which the first 90 days are included in the price of all Enrollment Packages. Your Cellar Suite subscription is what provides you with your ecommerce website, plus access to the necessary business tools, marketing resources and training content. After your first 90 days, the cost to maintain your Cellar Suite subscription is $14 per month or $120 annually. Premium Enrollment Packages that include additional discounted products for leading tasting experiences, such as wine, stemware or an initial supply of printed materials are optional upgrades. We recommend that you also purchase Boisset branded business cards from our preferred vendor and consider enrolling in a Boisset Wine Society membership to receive savings on your own personal purchases, though this is not required.

    Ambassadors are not required to purchase inventory and Boisset ships all orders directly from our wineries to the customer.

  • What can I expect to earn?

    View what Ambassadors may earn by clicking on this Income Statement link. Ambassadors receive commissions twice a month and earn between 15%-35% of the commissionable volume (CV) on wines and merchandise purchased through their website. CV ranges from 50% to 100% of the product's retail price before discounts based on product category and price point. Some items, such as Enrollment Packages or business supplies are not eligible for commissions. In addition to customer orders and their own personal orders, Ambassadors can also enroll new Ambassadors on their team and become eligible to earn between 2-8% of team sales. Therefore, earnings vary widely and depend on the volume of orders received in a calendar month by your customers, any personal orders, and team member sales. 

    CLICK HERE to view a high-level overview of our Ambassador Compensation Plan. If you would like to review the entire career plan prior to enrolling, please contact us at fielddevelopment@boisset.com.  

  • Can I do this?

    Yes – on your own time, in your own way.  Though wine can seem intimidating, we make it approachable so you earn as you learn.  You set the rules and you determine what success means to you. There are so many ways to run your business, selling online, bringing wine to social gatherings, guided tastings or more exclusive personal curation, building a team – the sky is the limit. 

  • Can I sell wine to restaurants or other commercial locations?

    No, our Ambassadors may only act in a marketing capacity with end consumers via private tastings and may not solicit restaurants, bars, retail stores, or other commercial outlets.

  • How are the wines sent to my clients? What if they live in a state that doesn’t allow wines to be shipped?

    Boisset Collection ships via UPS, FEDEX, or special temperature control trucks during hot and cold weather.   Currently we ship wine to 38 different states.  Due to the sensitivity to temperature and weight of wine, we expect our Ambassadors to understand the shipping options in the states they service so that orders are entered with the best shipping option possible.  Typically orders entered by 10AM pacific Monday – Friday will ship the same business day.  For more information, please see our States of Operation for a list of states and volume limitations per consumer.