Sharing an ongoing passion for wine and winemaking heritage
A thoughtful and passionate leader
"I want to get people to dream and associate wine with other things.”
As president of Boisset Family Estates, Jean-Charles Boisset leads one of the most prestigious, family-owned, wine companies in the world. Under his watchful eye, Jean-Charles continues to expand the family business with a fierce commitment to sustainable, organic, and Biodynamic® farming and the wine lifestyle. Today, the Boisset family’s historic vineyards extend from the rich terroirs of Burgundy and the South of France, across the globe to California’s Napa Valley and Russian River Valley,
Born in the village of Vougeot in the historic wine region of Burgundy, France, Jean-Charles’ destiny as a world-class winemaker was meant to be. His parents Jean-Claude and Claudine Boisset founded the family’s first winery in 1961 with the same innovative and entrepreneurial spirit that Jean-Charles carries on today. He is also dedicated to sharing his vision of the wine world, which is centered on family, passion, history, innovation, a commitment to fine wines, and a dedication to sustainable winegrowing.
A family of families
The Boisset family has long recognized the strong resemblance between the terroir of Burgundy and that of Sonoma County and the incredible potential to grow world-class, terroir-driven wines throughout the region.
For decades, the Boisset family has been committed to achieving organic and Biodynamic® designations at all of its family vineyards. Jean-Charles and the rest of the Boisset team have worked tirelessly to integrate these standards into each vineyard’s farming practices and winemaking processes. Boisset is committed to raising the bar and setting the highest standards for responsible and sustainable winemaking. We call this revolution in sustainability, Vinocology™.
THE BOISSET TEAM
Jean-Charles Boisset serves as president of Boisset Family Estates, one of the world's leading family-owned wine companies, with wineries in Burgundy, Beaujolais, the Rhone Valley, the South of France, and expertise in French sparkling wines.
Melissa is one of the pioneers of direct-to-consumer marketing and e-commerce in the wine industry. She co-founded 1-800WineShop.com in 1998 with her husband John, which later became a multi-million dollar company. They created the first nationwide wine direct selling company using the model of in-home-wine tastings through a network of independent representatives, which grew to amass thousands of consultants across the country. As a busy mom, Melissa’s passion is empowering others to build their own entrepreneurial wine career that works around family and life. She is excited to be a part of the Boisset family because of their commitment to crafting only the best wines, innovation, sustainability, and lifestyle. Melissa lives in Napa Valley, CA with her husband John and their three children.
Kathy McKean has joined the Ambassador team as Ambassador Development Manager, working remotely from her home base of Erie, Colorado. She brings her passion for wine to the Boisset family after over a decade in the direct sales field, having built large teams and successful businesses at The Cocoa Exchange and Wine Shop at Home. Kathy’s fundamental passion is training and development (great for building the field!) so she made the move to the corporate side with a position in field development. She lives in Colorado with her husband of 29 years, Mike. They have two grown daughters, love to spend time in the mountains and travel when they can to feed their passion for good food and wine.
Author and sommelier Marnie Old is one of the country’s leading wine experts and serves as director of vinlightenment for Boisset Collection, one of the world’s leading family-owned fine wine firms based in Burgundy and Napa Valley. Formerly the director of wine studies for Manhattan’s esteemed French Culinary Institute, she is best known for her visually engaging books – the award-winning Wine: A Tasting Course and most recently, Passion for Wine, co-authored with Jean-Charles Boisset.
After joining the Boisset family in May of 2012 with the launch of Boisset Wine Living, Laurie has been integral in helping grow the program from its infancy. As the Manager of the Sales Support Team, she oversees the operational aspects of the business and takes great pleasure supporting the growing team of Ambassadors as well as their customers and wine society members.
Laurie has a diverse background of experiences, but her primary focus has been on customer care and office management. Her strengths in operations management, field marketing, team-building and corporate training and development all enable her to tackle the most challenging of circumstances with ease. She has over ten years of experience in the wine industry and over eight years in Internet technology.
Bruce joins the Boisset team as our Ambassador Program Marketing Specialist. With over 13 years marketing experience, including the last seven in the wine industry, Bruce has worked for some large wineries in Napa Valley managing direct-to-consumer wines sales through outbound, email, website and direct mail programs. Since achieving his Court of Master Sommelier certification in 2013, Bruce has been passionate about his continued learning about all things wine from vineyard to bottle. In his spare time, Bruce spends quality time with his wife and two daughters at his home in Santa Rosa; his hobbies include collecting wine, running, disc golf and playing bass guitar in his Sonoma-based band.
We are so excited to welcome Heather Eisenberg as our new Wine Club & Sales Support Coordinator for the Ambassador program. She has been in the wine industry since 2011 and has thrived in the direct-to-consumer world managing wine clubs and providing impeccable customer service to all of her customers. She was an integral part in implementing custom wine clubs for multiple brands during her time working for Foley Family Wines. As a renaissance woman and entrepreneur herself, Heather brings years of sales, marketing and business expertise to everything she gets involved with.
Jeremy McCart works in our Customer Care department and has a strong background in customer service, wine and direct sales. Jeremy lives in Vallejo with his wife and his hobbies include having a passion for wine, cooking and baseball.