Turn your passion & knowledge into your own DTC wine business

Bonjour Sommeliers and wine industry professionals! I invite you to join me in the wine world’s fastest growing sales channel and to launch a new chapter of your wine career. It has long been my dream to connect our winemakers directly with American wine drinkers as we do in France. Today you can do just that by becoming a Boisset Ambassador.  Come represent our family-owned collection of wineries in France and California, which unite some of the world’s finest terroirs from Burgundy’s Côte de Nuits to California’s Napa Valley. Share your passion for wine, leverage your knowledge and take pride in providing exceptional personalized service, selling wine by hand the old-fashioned way through your very own powerful ecommerce platform. Santé!

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How it Works



Boisset Collection’s cutting-edge ecommerce platform offers a curated selection of our top wines from California and France which may be shipped directly to individuals in most states. (Some states impose restrictions or may not permit imports (view States of Operation for complete details). 

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It only takes a few minutes to join and launch your wine business as a Boisset Ambassador. To enroll, choose the Ambassador Kit that’s right for you below. Don't have a sponsor? No worries, we will connect you, someone who knows the ropes and can help you succeed.

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Our home office team provides Ambassadors with ample business training and even more wine education, orchestrated by Boisset's director of vinlightenment, the renowned sommelier and wine author Marnie Old. We make it easy to master the basics through our online Ambassador Academy and supply advanced training galore through our Resource Center. You'll get weekly updates and webinars, along with monthly tutorials and live virtual tastings. Best of all, our active community of Ambassadors is here to support and cheer you on. All you need is your passion for wine and an entrepreneurial spirit. 


When you join as a new Ambassador you are eligible to participate in our 90-Day JUMPSTART Program which rewards you with generous cash bonuses, and can qualify for perks like product credits or a sample budget based on levels of performance.

Top Ambassadors can earn luxury all-expense paid trips to France to tour the Boisset family's historic wine estates with Jean-Charles and compete for incredible incentives such as backstage passes to a John Legend concert in Los Angeles or VIP passes to the Bottlerock festival in Napa Valley.

Take this journey with us as an Ambassador and discover a World of Wine REIMAGINED.

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You'll need to start with one of our Boisset Business Packages (a one-time enrollment fee). Most include a selection of our wines for your launch tasting but all provide you with the essential Boisset tools of the trade. Our Independent Ambassadors also have access to our powerful technology platform Cellar Suite, which provides you with your own personal website and training for $14 per month or $120 annually (your first 3 months are included in your enrollment package). It takes only a few minutes to complete the enrollment process and you will officially be welcomed into our extended family. Your website will be live right away!

Digital Package

Become a Boisset Ambassador and open your own personal online wine store instantly. Your Cellar Suite subscription will provide immediate access to our digital platform, training tools and marketing resources. This package does not include wine, stemware or accessories.


Includes your Cellar Suite membership for the first 90 days, then $14 per month or $120 per year


Basic Package

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Essentials Package

Purchase Essentials package during September & receive a bottle of Legend Vineyard Exclusive Napa Valley Red Blend for JUST $1. (Retail value $75). Be sure to add wine AND use coupon ENROLL23 at checkout!

This option is perfect for experiencing all 5 categories of Boisset's Spectrum of Style – Vivacious, Voluptuous, Elegant, Sensuous & Powerful. This color-coded wine “navigation system” makes sense of wine's complexity by sorting wines by flavor and therefore food-pairing synergies. In addition to the Cellar Suite access included in the Digital Package, the Essentials Package also includes the materials you'll need for your first wine tasting. One of our most popular 6-bottle flights, branded wine tools and the Passion for Wine book & Guest brochure 10-pack.

YOUR COST: $175 (a $351 value)

Cellar Suite membership is free for the first 90 days, then $14 per month or $120 per year.


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Prestige Package

Purchase Prestige package during September & receive a bottle of Legend Vineyard Exclusive Napa Valley Red Blend for JUST $1. (Retail value $75). Be sure to add wine AND use coupon ENROLL23 at checkout!

This enrollment option offers the best value and is ideal for Ambassador who wants to get their business started quickly and in high style. The Prestige Package provides a vast array of wine items that complement a Boisset tasting experience, plus a 6 bottle Ultimate Pairing Tasting Experience that highlights some of Boisset's most exquisite wines.

YOUR COST: $295 (a $590 value)

Cellar Suite membership is free for the first 90 days, then $14 per month or $120 per year


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  • What wines are in the collection?

    Ambassadors share a diverse selection of award-winning wines (view current wine list) from our family of wineries in California and France including Raymond Vineyards in Napa Valley, DeLoach Vineyards in Sonoma, and Buena Vista Winery in Carneros.  In addition to representing limited production and estate wines found exclusively in our tasting rooms, Curated Collection wines are available exclusively through our Ambassadors.  With more than 100 allocated wines representing many regions, styles, and price you become an extension of our tasting rooms and can personally curate wines that cater to anyone from the casual wine consumer to the avid collector.  

  • What is a Boisset Tasting Experience?

    The Boisset Tasting Experience is an intimate, fun and educational gathering of 8 to 15 guests ready to socialize and discover new wines. In a living room, office, or any private venue, our tastings transport guests to the world of wine through extraordinary quality and exceedingly personal service. 

    Your Host provides the guests and the venue. You provide the hospitality and your personal style. Simply have your host pre-order a Tasting Experience and follow the simple script to create a memorable wine experience. 

  • What is the Boisset Wine Society?

    Boisset Wine Society Members perks include 20% savings, complimentary shipping and receive automatic shipments of 3, 6 or 12 wines every three months, each matched to their preferred styles with curated seasonal selections. All Wine Society shipments are 100% customizable from our extensive wine list and member perks include 20-30% savings, complimentary tastings at our wineries, private invitations to nationwide tasting events and early access to new releases. 

  • Can I cancel my Cellar Suite membership?

    An active Cellar Suite membership is required for Boisset Ambassadors since the platform processes and tracks your sales.  If you cancel your membership (or if your credit card cannot be charged for its renewal), your Ambassador account will be deactivated. After 90 days without payment, your customers will be re-assigned.  Ambassadors may terminate their account by contacting Annual memberships are non-refundable. 

  • Is there a minimum that I need to sell?

    Ambassadors must have at least $1,000 in Personal Sales Volume per year to remain in the program. This minimum annual sales and your Cellar Suite subscription are the only two requirements to stay enrolled as an Ambassador and maintain benefits. If you choose to build a team, a minimum of $250 in Personal Sales Volume per month is required to be eligible to receive team commissions. 


  • What if you don’t have any wine knowledge or business background?

    Whether you are a wine connoisseur or simply have a passion for the lifestyle, you will flourish in this exciting opportunity. At Boisset, we are committed to your success. We provide the training and tools you need to guide tastings and grow your business. You will be empowered by our top wine experts, including Jean-Charles himself, our top Sommelier, Marnie Old, tasting room experts as well as attend incredible, wine lifestyle events.  You will have access to weekly training calls and 24/7 online tools. And, of course, the amazing community of like-minded people who celebrate each others success. You will quickly become your guests’ one stop shop for all of their wine and entertaining needs. You just need a little passion!

  • What type of training is provided?

    You’ll get one-on-one coaching from your Sponsor, the wine Ambassador who invited you to join, plus you'll meet other Independent Ambassadors at monthly local meetings.

    The Home Office Team, including our in-house wine makers and Sommelier provide weekly training calls, 24/7 online tools, brochures, tasting notes and guides to walk you through step by step. There are regional training events to get hands-on training from local top Ambassadors. Our national annual retreat provides you powerful business training from our winemakers, marketing team, and the chance to network with others. Our annual trip to France for top achievers is so special – it is the trip of a lifetime, with unprecedented access to Burgundy. Ultimately you will meet amazing people with a passion for wine, the lifestyle, and be integrated into a supportive community like no other.

  • Are there detailed policies for the Boisset Ambassador program?

    Yes, please review our policies and procedures before enrolling as an Independent Ambassador which include the terms of being an independent contractor, how to conduct tastings, state wine shipping laws, and how to promote your business on social media.  

  • How many hours do I need to work?

    You determine your success and the time you wish to devote to your business. Some Ambassadors have full-time jobs and devote 5-10 hours a week while others make their Boisset Ambassadorship a full time career. It’s truly up to you and it may change depending on your life circumstances. 

  • How much do I need to invest?

    mbassadors are not required to purchase inventory and Boisset ships all orders directly from our wineries to the customer. When you enroll as a Boisset Ambassador, you will however need to purchase an Enrollment Package which will provide you with your ecommerce website, plus access to the necessary business tools, marketing resources and training content. All Enrollment Packages include the first 90-days of your Cellar Suite membership, which is the platform you will use to manage your Boisset business. After this period, the cost to maintain your Cellar Suite subscription is $14 per month or $120 annually. Premium Enrollment Packages that include additional discounted products for leading tasting experiences, such as wine, stemware or an initial supply of printed materials are optional upgrades. We recommend that you also purchase Boisset branded business cards from our preferred vendor and consider enrolling in a Boisset Wine Society membership to receive savings on your own personal purchases, though this is not required.

  • What can I expect to earn?

    Ambassadors receive commissions twice a month and earn between 15%-35% of the commissionable volume (CV) on wines and merchandise purchased through their website. CV ranges from 50% to 100% of the product's retail price before discounts based on product category and price point. Some items, such as Enrollment Packages or business supplies are not eligible for commissions. In addition to customer orders and their own personal orders, Ambassadors can also enroll new Ambassadors on their team and become eligible to earn between 2-8% of team sales.  Therefore, earnings vary widely and depend on the volume of orders received in a calendar month by your customers, any personal orders, and team member sales. 

    CLICK HERE to view a high-level overview of our Ambassador Compensation Plan. If you would like to review the entire career plan prior to enrolling, please contact us.  

  • Can I do this?

    Yes – on your own time, in your own way.  Though wine can seem intimidating, we make it approachable so you earn as you learn.  You set the rules and you determine what success means to you. There are so many ways to run your business, selling online, bringing wine to social gatherings, guided tastings or more exclusive personal curation, building a team – the sky is the limit. 

  • Can I sell wine to restaurants or other commercial locations?

    No, our Ambassadors may only act in a marketing capacity with end consumers via private tastings and may not solicit restaurants, bars, retail stores, or other commercial outlets.

  • How are the wines sent to my clients? What if they live in a state that doesn’t allow wines to be shipped?

    Boisset Collection ships via UPS, FEDEX, or special temperature control trucks during hot and cold weather.   Currently we ship wine to 38 different states.  Due to the sensitivity to temperature and weight of wine, we expect our Ambassadors to understand the shipping options in the states they service so that orders are entered with the best shipping option possible.  Typically orders entered by 10AM pacific Monday – Friday will ship the same business day.  For more information, please see our States of Operation for a list of states and volume limitations per consumer.