Become a Boisset Ambassador





Learn About the Ambassador Opportunity

Get Started Today

How it Works


A Powerful Platform

When you join our team of independent Ambassadors you become part of the inner circle of the wine world.  Ambassadors earn generous commissions by sharing our wines in a flexible way that can fit into your busy life alongside an existing career.    

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Launch & Grow Your Business

It only takes a few minutes to join and  launch your wine business. To enroll, choose an Ambassador Kit and subscribe to our Cellar Suite platform.  Don't have a sponsor?  No worries, we will connect you to the right person once you enroll.  

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We provide our Ambassadors with training from our dedicated home office team, our talented winemakers and our Boisset Sommelier.  We make it easy to get started quickly with the basics and provide ongoing training when you are ready to learn more. Your sponsor and our community of Ambassadors are here to support and cheer you on.  Whether you are just learning about wine or an experienced enthusiast, all you need is your passion for wine and an entrepreneurial spirit.  






When you join as a new Ambassador you are eligible to participate in our 90-Day JUMPSTART Program which rewards you with generous cash bonuses.  Our Annual Ambassador Retreat is a not-to-be-missed event in the heart of wine country.  Top Ambassadors can earn luxury all-expense paid trips to France with Jean-Charles himself to experience VIP tours of the Boisset family's historic estates and vineyards, and additional tempting incentive programs with luxurious rewards are offered throughout the year.

Take this journey with us as an Ambassador and discover a World of Wine REIMAGINED.

Get Started


You'll need to start with one of our Boisset Enrollment Packages, each of which includes a one-time fee to join. All options provide you with your own online wine store and the essential Boisset tools of the trade, and some also include a selection of our wines for your launch tasting. Our Independent Ambassadors also have access to our powerful technology platform Cellar Suite, which provides you with your own personal website and training for $14 per month or $120 annually (your first 3 months are included in your enrollment package). It takes only a few minutes to complete the enrollment process and you will officially be welcomed into our extended family. Your website will be live right away!

Digital Package

Become a Boisset Ambassador and open your own personal online wine store instantly. Your Cellar Suite subscription will provide immediate access to our digital platform, training tools and marketing resources. This package does not include wine, stemware or accessories.


Includes your Cellar Suite membership for the first 90 days, then $14 per month or $120 per year


Basic Package

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Essentials Package

Purchase Essentials package during September & receive a bottle of Legend Vineyard Exclusive Napa Valley Red Blend for JUST $1. (Retail value $75). Be sure to add wine AND use coupon ENROLL23 at checkout!

This option is perfect for experiencing all 5 categories of Boisset's Spectrum of Style – Vivacious, Voluptuous, Elegant, Sensuous & Powerful. This color-coded wine “navigation system” makes sense of wine's complexity by sorting wines by flavor and therefore food-pairing synergies. In addition to the Cellar Suite access included in the Digital Package, the Essentials Package also includes the materials you'll need for your first wine tasting. One of our most popular 6-bottle flights, branded wine tools and the Passion for Wine book & Guest brochure 10-pack.

YOUR COST: $175 (a $351 value)

Cellar Suite membership is free for the first 90 days, then $14 per month or $120 per year.


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Prestige Package

Purchase Prestige package during September & receive a bottle of Legend Vineyard Exclusive Napa Valley Red Blend for JUST $1. (Retail value $75). Be sure to add wine AND use coupon ENROLL23 at checkout!

This enrollment option offers the best value and is ideal for Ambassador who wants to get their business started quickly and in high style. The Prestige Package provides a vast array of wine items that complement a Boisset tasting experience, plus a 6 bottle Ultimate Pairing Tasting Experience that highlights some of Boisset's most exquisite wines.

YOUR COST: $295 (a $590 value)

Cellar Suite membership is free for the first 90 days, then $14 per month or $120 per year


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Enjoy the authentic camaraderie, celebrate the meaningful experiences and nurture your knowledge together.

Join Our Community

“The wine, food, friendships and experiences are unlike anything I have ever experienced.”   

Robin D., San Diego, CA

“The Boisset Ambassador program has given me the opportunity to turn my passion for wine into a whole new career.  The level of support we receive from the company and of course JCB is amazing!” 

Loren H., Los Angeles, CA

“Being part of the wine world with Boisset has truly changed my life. I’ve met so many incredible people and built a great business that allows me to help others and give back to my community in ways I never imagined.”

Anne M., Novato, CA

“When we relocated for my husband’s career, my wine business came too!  My customers shop online, anytime.  I’ve been able to grow my business representing wineries people know and respect.”

Katie R., Lincoln, NE


  • What wines are in the collection?

    Ambassadors share a diverse selection of award-winning wines from our family of wineries in California and France including Raymond Vineyards in Napa Valley, DeLoach Vineyards in Sonoma, and Buena Vista Winery in Carneros.  In addition to representing limited production and estate wines found exclusively in our tasting rooms, Curated Collection wines are available exclusively through our Ambassadors.  With more than 100 allocated wines representing many regions, styles, and price you become an extension of our tasting rooms and can personally curate wines that cater to anyone from the casual wine consumer to the avid collector.  

  • What is a Boisset Tasting Experience?

    The Boisset Tasting Experience is a fun and affordable turn-key guided tasting of three or more wines and can be take place as an in-person gathering or as a virtual event online. For in-person wine tastings, the host selects from our extensive menu of Tasting Experiences and shares the wine with their guests. For virtual tastings, each participating household or office would order their own flight and gather online via videoconference to help groups from across the country feel connected through wine. Use our spectacular support materials and add your own personality, hospitality and style to create a fun and memorable wine experience! 

  • What is the Boisset Wine Society?

    Boisset Wine Society Members receive automatic shipments of 3, 6 or 12 wines every three months, matched to their wine style preference. All Wine Society shipments are 100% customizable from our extensive wine list and member benefits include up to 20% savings on purchases, discounted shipping, complimentary tastings at select wineries, invitations to private events and early access to special limited-production wines that are avaialbe exclusively to Members. 

  • Can I cancel my Cellar Suite membership?

    An active Cellar Suite membership is required for Boisset Ambassadors since the platform processes and tracks your sales.  If you cancel your membership (or if your credit card cannot be charged for its renewal), your Ambassador account will be deactivated. After 90 days without payment, your customers will be re-assigned.  Ambassadors may terminate their account by contacting  Annual memberships are non-refundable. 

  • Is there a minimum that I need to sell?

    Ambassadors must have at least $1,000 in Personal Sales Volume per year to remain in the program. This minimum annual sales and your Cellar Suite subscription are the only two requirements to stay enrolled as an Ambassador and maintain benefits. If you choose to build a team, a minimum of $250 in Personal Sales Volume per month is required to be eligible to receive team commissions. 


  • What if you don’t have any wine knowledge or business background?

    Whether you are a wine connoisseur or simply have a passion for the lifestyle, you will flourish in this exciting opportunity. At Boisset, we are committed to your success. We provide the training and tools you need to guide tastings and grow your business. You will be empowered by our top wine experts, including Jean-Charles himself, our top Sommelier, Marnie Old, tasting room experts as well as attend incredible, wine lifestyle events.  You will have access to weekly training calls and 24/7 online tools. And, of course, the amazing community of like-minded people who celebrate each others success. You will quickly become your guests’ one stop shop for all of their wine and entertaining needs. You just need a little passion!

  • What type of training is provided?

    You’ll get one-on-one coaching from your Sponsor, the wine Ambassador who invited you to join, plus you'll meet other Independent Ambassadors at monthly local meetings.

    The Home Office Team, including our in-house Sommelier provide weekly training calls, 24/7 online tools, video tutorials, brochures, tasting notes and guides to walk you through step by step. Our national annual retreat provides you powerful business training from our winemakers, marketing team, and the chance to network with others. Our annual trip to France for top achievers is so special – it is the trip of a lifetime, with unprecedented access to Burgundy. Ultimately you will meet amazing people with a passion for wine, the lifestyle, and be integrated into a supportive community like no other.

  • Is there a summary document I can review on the Ambassador program?

    Here's a great summary document of the Ambassador Opportunity!

  • Are there detailed policies for the Boisset Ambassador program?

    Yes, please review our policies and procedures before enrolling as an Independent Ambassador which include the terms of being an independent contractor, how to conduct tastings, state wine shipping laws, and how to promote your business on social media.  

  • How many hours do I need to work?

    You determine your success and the time you wish to devote to your business. Some Ambassadors have full-time jobs and devote 5-10 hours a week while others make their Boisset Ambassadorship a full time career. It’s truly up to you and it may change depending on your life circumstances. 

  • How much do I need to invest?

    Ambassadors are not required to purchase inventory and Boisset ships all orders directly from our wineries to the customer. When you enroll as a Boisset Ambassador, you will however need to purchase an Enrollment Package which will provide you with your ecommerce website, plus access to the necessary business tools, marketing resources and training content. All Enrollment Packages include the first 90-days of your Cellar Suite membership, which is the platform you will use to manage your Boisset business. After this period, the cost to maintain your Cellar Suite subscription is $14 per month or $120 annually. Premium Enrollment Packages that include additional discounted products for leading tasting experiences, such as wine, stemware or an initial supply of printed materials are optional upgrades. We recommend that you also purchase Boisset branded business cards from our preferred vendor and consider enrolling in a Boisset Wine Society membership to receive savings on your own personal purchases, though this is not required.


  • What can I expect to earn?

    Ambassadors receive commissions twice a month and earn between 15%-35% of the commissionable volume (CV) on wines and merchandise purchased through their website. CV ranges from 50% to 100% of the product's retail price before discounts based on product category and price point. Some items, such as Enrollment Packages or business supplies are not eligible for commissions. In addition to customer orders and their own personal orders, Ambassadors can also enroll new Ambassadors on their team and become eligible to earn between 2-8% of team sales.  Therefore, earnings vary widely and depend on the volume of orders received in a calendar month by your customers, any personal orders, and team member sales. 

    CLICK HERE to view a high-level overview of our Ambassador Compensation Plan. If you would like to review the entire career plan prior to enrolling, please contact us.  

  • Can I do this?

    Yes – on your own time, in your own way.  Though wine can seem intimidating, we make it approachable so you earn as you learn.  You set the rules and you determine what success means to you. There are so many ways to run your business, selling online, bringing wine to social gatherings, guided tastings or more exclusive personal curation, building a team – the sky is the limit. 

  • Can I sell wine to restaurants or other commercial locations?

    No, our Ambassadors may only act in a marketing capacity with end consumers via private tastings and may not solicit restaurants, bars, retail stores, or other commercial outlets.

  • How are the wines sent to my clients? What if they live in a state that doesn’t allow wines to be shipped?

    Boisset Collection ships via UPS, FEDEX, or special temperature control trucks during hot and cold weather. Currently we ship wine to 40 different states. Due to the sensitivity to temperature and weight of wine, we expect our Ambassadors to understand the shipping options in the states they service so that orders are entered with the best shipping option possible. Typically orders entered by 10a.m. Pacific on Monday – Friday will ship the same business day. For more information, please see our States of Operation for a list of states and scroll down to explore any state-specific requirements or volume limitations per consumer.