Dress code is wine country casual or chic for the daytime sessions. The Sunday night Awards Gala we recommend cocktail or black tie attire, your choice!
JOIN US TO CONNECT, TO BE INSPIRED & TO LEARN HOW TO GROW YOUR BUSINESS IN 2023
Our annual Ambassador Retreat is back as an in-person event, an unparalleled weekend in wine country packed with experiences designed to take your wine business to the next level. Expand your wine knowledge, acquire new business skills and be inspired by the incredible 2022 success stories of your peers as you preview the innovations to come in 2023 and celebrate in Boisset style at our annual Ambassador Awards Gala!. Retreat, Gala, guest and optional tour tickets have now ended. Please contact Laurie Turner at firstname.lastname@example.org if you have any questions.
REIMAGINE AMBASSADOR RETREAT 2023
Arriving Friday Feb. 17th? Don't miss our "Welcome Bubbles Reception" from 5PM - 6:30PM, featuring sparkling wine plus networking with your peers!
Best of all, our registration table will be open as well, so attendees can get their name badges and swag bags ahead of time and sleep in a little later the next day.
FRIDAY FEBRUARY 17TH - PRE-RETREAT RECEPTION
5:00PM TO 6:30PM
Optional Welcome Reception - Bubbles, Networking & Advance Registration
SATURDAY FEBRUARY 18TH - DAY ONE AGENDA
Registration & Breakfast
Retreat Day One Kickoff
Boisset Collection: Looking To The Future with Senior Vice President for Marketing & Communications Patrick Egan
The Evolution of Hospitality & the Boisset Touch with Vice President of Guest Experience Clare Tooley M.W.
Ambassador Program 2022 Milestones & 2023 Goals
Mindset Training: Reimagine Your Wine Life & Maximize Your Potential
Interactive Networking Lunch Hosted by the Ambassador Events Committee
Upcoming eCommerce Initiatives
Wine Tastings: The Core of the Ambassador Business
Managing Director Panel: Best Practices from the Field
Meet Our Winemakers:
Day One Ends
SUNDAY FEBRUARY 19TH - DAY TWO AGENDA
Retreat Day Two Kickoff
2023 Keynote Address with Jean-Charles Boisset
Driving Revenue Through Diverse Marketing
Social Selling and B.Social 2.0 with MultiBrain CEO Scott Kramer
The Boisset Edge: Excellence in Personalized Service
Building Your Wine Community Interactive Lunch Hosted by the Ambassador Diversity Committee
Leader-Led Breakout Session 1 (choose A or B)
Session 1A / Introductory Track - How To Succeed At Social Selling: Prospecting & Building Your Business
Session 1B / Advanced Track - How To Boost Your Selling Skills & Take Your Personal Sales To The Next Level
Leader-Led Breakout Session 2 (choose A or B)
Session 2A / Introductory Track - How To Lead Wine Tastings From Start To Finish, Including Closing The Sale
Session 2B / Advanced Track - How To Leverage Boisset's Specialty Offerings, From Custom Labels To Corporate Gifting
Napa Valley Cabernet Sauvignon Experience with Stephanie Putnam & Marnie Old
6:00PM - 10:00PM
Annual Ambassador Awards Gala
MONDAY FEBRUARY 20TH - OPTIONAL GUIDED WINERY TOUR
9:30AM - 5PM
Tours & Tastings at DeLoach Vineyards, the Calistoga Depot, Elizabeth Spencer Winery & Raymond Vineyards
(includes lunch & transportation departing from and to our hotel in Santa Rosa)
LIMITED AVAILABILITY - ADVANCE REGISTRATION & TICKET PURCHASE REQUIRED - CLICK HERE TO INQUIRE
LEARN FROM THE BEST IN THE BUSINESS
WITH INSPIRATION & ADVICE FROM THE PROS!
Meet Our Winemakers & Executive Team
Preview Upcoming Initiatives & Rollouts
Experience Incredible Educational Wine Tastings
Acquire Business Intelligence, Strategies & Training
Network & Make Community-Building Connections
Celebrate 2022 Achievements at our Annual Gala
And so much more...